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Thursday, February 13, 2014

Exclusive Look Inside ‘Porter’ Magazine from Net-a-Porter

Business of Fashion gives us an exclusive look in the new magazine 'Porter' of Net-a-Porter.
Porter cover featuring Gisele Bündchen shot by Inez & Vinoodh
"BoF’s Imran Amed sat down with Net-a-Porter Group founder and executive chairman Natalie Massenet, Porter editor-in-chief Lucy Yeomans, and publishing director Tess Macleod Smith to understand the thinking behind the launch and how Net-a-Porter’s new print product — which will be published 6 times a year and costs $9.99 (four dollars more than American Vogue) — is doing things differently in the crowded and highly competitive market for women’s fashion magazines."
Watch the full interview below:

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